- Strategy & Research
- Feature Definition and User Flows
- Interaction Design
- Visual Design
- System Design: typography, buttons and UI elements
Tabl is a rapidly growing start-up centred on expanding a community where foodies can discover, make, or buy food they love.
When I joined Tabl, they were looking to expand their supper club community network to a marketplace where producers and customers could sell and source local produce.
This was a very exciting time where I got to play a big part in the early stages of conceptualising Tabl’s new proposition to its community right through to product launch.
This included the re-design and re-launch their events website, growing the already established brand, and expanding it to a brand new market place where producers can sell, buy or host events and food lovers can discover new products, join food tasting events and/or share recipes and experiences.
Working as a part of a product engineering team, I prototyped, designed and validated concepts for new products, defining user flows and developing the UI/UX of new features as the event booking and product checkout process, buyer post payment flow, vendor ordering process, sign in / sign up process and user dashboard from concept to launch.
Using a mobile-first approach and following a creative, iterative process I was able to solve a number of functional problems with visual designs that add warmth to the user experience.
I would love to talk to you about any ideas or projects that you might have coming up.
Please feel free to contact me with whatever your design, illustration, art direction, or website needs may be.